Panel Discussions

Healthcare marketing is evolving fast - are your strategies keeping up? In this interactive session, top health system CMOs tackle today’s biggest marketing challenges, from patient engagement to brand growth, digital transformation, AI, and community involvement. But here’s the twist: you get a say. Live polling lets you weigh in before our experts reveal their approach. Join the conversation, challenge assumptions, and leave with fresh insights you can apply to your own marketing playbook.

Monday October26 at 4:45 pm

As AI-driven search and chatbots increasingly sit between patients and your brand, the question is no longer just “Can people find us?” but “Will AI choose us?” It is hard enough to build a brand that patients, HCPs, and other stakeholders love; now marketers must also win the confidence of opaque AI systems that may misunderstand or misrepresent what their brand stands for. In this main stage panel, chief marketing officers and senior communications leaders share how they are rethinking brand, content, PR, and digital experience so their organizations show up as clear, trustworthy entities that AI can confidently recommend. And they will share what they are doing when AI gets their brand wrong. Attendees will hear real-world examples, see emerging KPIs for AI visibility, and leave with practical steps to make their brands more compelling to both humans and machines in this new era.

Tuesday October 27 at 3:35 pm