Resources

With 185 hospitals using one form of social media or another, I’d say healthcare has clearly gotten the message. But I worry a bit about some of what I’m seeing out there. Let’s just say there’s evidence aplenty that while many have dipped their toes in the waters of social media, few have a real plan in place. So here are five signs that being

You’ve probably heard the old adage that as soon as you make your Web site “idiot proof” they’ll go and make a better idiot. No offense intended to any user of any Web site, but people do the most amazing things. I’m in the midst of user testing for a client, and again I’m seeing people do things that I never would have expected. Here are some o

I was part of a presentation recently where one of the speakers made this statement: “When you go to a Web site, what do you do? You search, right?  That’s how everybody finds what they are looking for.” As I was driving to Atlanta, I was thinking about that a lot (two digressions: first, the fact that I spend my time on a long drive thinking ab

Those of us who hold dear the notion that the user of our Web sites is king are perplexed when that user does something that doesn’t make sense. Here’s a great example: We just completed some user testing in preparation for a site redesign, and there were a number of content sections that relate directly to the patient experience. Things like “w